Challenge: To draft a media plan recommendation for Airbnb in order to optimize its reach and increase revenue.
Research: We began with background research into Airbnb’s current expenditure and competitors. We then took a deep dive into its target market focusing on time spent on various channels and the reach said channels provide. Below you will find infographics representing our findings.
Research Infographics
Execution: Key insights found from our research allowed us to put together a targeted media plan for optimal results. Below you will find our written recommendation and visual presentation.
Completed for a media planning class.
