Carl Conrad

Challenge: To introduce a new product to the market by identifying its target users and creating supplemental advertising. We developed Anheuser-Busch’s first whiskey, which we named Carl Conrad.

Research: To ensure we were utilizing optimal media channels to reach our market, we analyzed our target’s demographics, key passion points, and media consumption habits. Below you will find infographics representing our findings.

*To view Carl Conrad designs click here.

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Execution: Our research allowed us to create targeted advertising and promotional events that we could then deliver to our market through the most optimal channels. We further developed a tactical timeline detailing the roll out of all advertising. Below you will find our full campaign.

Completed for an advertising class.