I developed an original idea for an Adidas campaign called Beyond the Screen. This idea came to fruition after identifying a problem in today’s youth—that being this generation is the least active in history due to a rapid increase in technology dependence at a young age. I designed this campaign to bring kids together for an event that will get them outside interacting and playing games with the campaign’s partner, pro-football star Eric Decker. In addition, I proposed a partnership with Soles for Souls as part of the campaign to bring awareness to the growing number of children in Africa without shoes.

I used my original idea to exercise various communication writing styles including completing a fact sheet, press release, pitch email, and a feature story. Click below to read full samples.

Completed for a communication writing class.